PAULINE BURT MBE

Pauline Burt brings 30 years experience across film, television and games, including as the founding CEO of Ffilm Cymru Wales and as a Risk Manager for financial institutions lending and investing in commercial creative content.

She built the Welsh national film body from the ground up, navigated complex funding environments, and developed a track record in screen industry finance and risk management that is rare in the sector.

In 2024, she was awarded an MBE for her contribution to film. But the credential that matters most for the work Rethink Creative does is less visible.

During and after her time leading Ffilm Cymru Wales, Pauline became increasingly interested in the forces shaping decision-making in the sector —the cognitive shortcuts, institutional habits and structural blind spots that cause well-resourced policy to miss its mark.

That interest took her outside the sector entirely, into behavioural science, social economics and design thinking, and back in with a different set of questions.

Full details here