RESEARCH AND REPORTS

The Rethink Creative approach to research and reporting is built on a simple principle: a report should challenge its own conclusions, not confirm them.

Both founders have extensive track records in producing and commissioning influential sector reports — for organisations including the BFI, Europa Cinemas, CineRegio, Welsh National Opera and Film4 — and both have served on industry advisory groups and think tanks where the limitations of conventional reporting became apparent.

Rethink Creative reports apply the same three-part lens we bring to everything else: challenging the framing of the question, widening the range of perspectives and voices, and tracing the likely consequences of the findings through the ecosystem before they become recommendations.

We produce both independent reports on emerging sector trends and commissioned research for clients on specific policy or strategic questions. Both are designed to translate directly into practical action rather than sitting unread on a shelf.