SECTION ONE: GOVERNMENT & PUBLIC POLICY (National, devolved, regional and mayoral authorities) 

THREE: AUDIENCE ENGAGEMENT 

Engagement indicators are declining, and a response is required. 

What is your first step? 

A. Frame the issue in line with established narratives 
B. Commission further analysis before intervening 
C. Implement a visible measure to address the issue 
D. Test whether the issue has been correctly defined